Bullbar is a free-standing exercise station that can be easily collapsed down to a small footprint. Bullbar allows its customers to do pull-ups, dips, and pushups virtually anywhere they want. After 4 years of development, Bullbar’s prototype was finished and the company was ready for mass production. To help fund the project, Bullbar decided to raise money on Kickstarter.
However, Bullbar was unsure of how to run a Kickstarter campaign and achieve their aggressive revenue goals. Bullbar needed to achieve their Kickstarter revenue goal or they would not be funded. The goal was:
Raise more than $15,000 on Kickstarter
To help make the goal a reality, Bullbar hired Gattaca Media to help generate leads and eventual sales for the product. Here’s how we helped Bullbar achieve 450%+ the crowdfunding goal for Bullbar.
Having previously helped other clients raise money on Kickstarter, we knew everything was about generating interest before launch. A 1.5 months before the campaign went live, we started running aggressive ad campaigns generating buzz for the upcoming launch and getting sign ups for our newsletter. We targeted specific audiences who would be interested in Bullbar.
We ran ads on YouTube, Google, Facebook, and Instagram with the goal of collecting leads. In the 1.5 months before the launch, we collected more than 10,000 leads at an average cost of $1.75 per lead. We kept the leads interested with email drips containing more information about the product. With an email ready to go live the morning of the launch, we anxiously waited to see the results.
Within the first 3 hours of the campaign, Bullbar hit their fundraising goal. The email campaign announcing the launch had a 60% open rate and 10% click through rate. At the end of the 30 day Kickstarter campaign, Bullbar ended up raising $85,475.
The lesson? Lead generation and email marketing are key to a successful Kickstarter campaign. Start collecting leads from interested parties early and keep them interested with compelling email content.